Unilever lifts ambitious freeze on Facebook and Twitter, but scrutiny remains high
Brief: Unilever will raise a monthslong freeze on paid marketing on Twitter, Facebook, and Facebook’s Instagram platform starting…
OpenX, Neustar work to improve audience tracking without cookies, device IDs
Brief: Marketing innovation company OpenX the other day revealed assistance for a cookieless tracking innovation developed by The…
Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch
Brief: Velveeta will install a sofa it has called the Quesofa in Hard Rock Stadium to offer 2…
Tracking every ad buy for Super Bowl LV
Marketers face a difficult playing field in preparing for 2021’s huge game, juggling uncertainty and finessing imaginative to…
App advertising on iOS 14: How to secure user opt-in
2021 is fast approaching, and with it comes Apple’s new user personal privacy guidelines for iOS 14. The…
Pandora’s multichannel holiday push reaches across NBA and ‘Elf’
Brief: Pandora today is launching its “Vacation Strikes Various” campaign across TV, out-of-home and digital ads which feature…
Tums bids farewell to 2020 with early New Year’s countdown on TikTok
Brief: Tums plans to bid goodbye to 2020 with an earlier Brand-new Year’s Eve countdown on social video…
Hyundai’s Genesis, Tastemade and Amazon rev up shoppable cooking show
Brief: Genesis Motor America is sponsoring an online cooking program produced by Tastemade that will give audiences a…
Ferrero Rocher asks fans to share in ‘golden transformation’ for reimagined holidays
Brief: Ferrero Rocher, the chocolate brand name owned by confectioner Ferrero Group, is running a holiday-themed project that…
Spotify highlights ‘gratitude, resilience’ with 2020 Wrapped campaign
Brief: Spotify this week released a multichannel project to highlight a function that offers users of the audio…