App advertising on iOS 14: How to secure user opt-in

2021 is fast approaching, and with it comes Apple’s new user personal privacy guidelines for iOS 14. The update will dramatically change how marketers target users on iOS, needing brands to demand user approval to track their users’ data through a pop-up message within the app. The question now is how advertisers can begin getting ready and make sure they’re one action ahead once the brand-new operating system launches.

In the run-up to the modifications, securing user authorization must be your leading priority. After all, if users opt-in, brand names will have the ability to go back to near-normal pre iOS 14 activity – and it will end up being a genuine competitive benefit to having high approval rates.

To help you get ahead, Adjust’s newest guide will show you best practices for increasing opt-in rates, and the actions you require to construct and evaluate effective pre-permission triggers.

Encouragingly, research suggests that lots of consumers are comfier with individualized marketing than at first believed. One study performed by Oxford Economics in 2018 recommends that around 70% of customers are open to opting-in for a customized ad experience. To protect user opt-in, we highly advise marketers to utilize what we call a ‘pre-permission timely’, gating the Apple pop-up behind their own internal timely. That internal prompt is completely yours, so you can tailor the style, timing, and messaging to best fit your app – and ultimately reveal to users the value of opting-in.

Taking a clear and transparent technique to the changes will also help construct your app users’ trust. In a study performed by Salesforce, over 8,000 consumers were asked what brand trust meant to them. 75% reacted with “privacy”, and 70% with “transparency” – showing the extent to which trust is interlinked with personal privacy and the clarity with which privacy

policies have interacted. This is another crucial message to convey in your opt-in triggers – but in order to understand what method works best for your app users’, it’s important to increase your understanding of their habits and test while you still can.

Adjust has been busy looking into successful pre-permission prompts, and our most current guide is a conclusion of our research study. Throughout the report, you’ll learn how to find the very best UX approach to protect user opt-in, how to run A/B tests for your triggers, and how to predict opt-in rates through predictive modeling.

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