Brief:
- Ferrero Rocher, the chocolate brand name owned by confectioner Ferrero Group, is running a holiday-themed project that provides social media users a possibility to win $500. Its “Golden Improvement” campaign includes the social media challenge, in addition to influencer content and a TELEVISION spot, according to a business statement.
- To enter the contest, individuals can post an image of a favorite holiday custom, and tag it with the @FerreroRocherUSA handle and #ferreroholidaysweeps hashtag on Instagram. Additionally, they can publish the photo to Ferrero Rocher’s Facebook page and utilize the #ferreroholidaysweeps hashtag.
- The brand name employed way of life, gifting and hosting influencers including Kathleen Barnes, Venita Aspen, and Stacie Flinner to develop how-to videos that show how they’re upgrading holiday customs that have been affected by the pandemic with “a golden touch,” a recommendation to the chocolate candy’s signature gold-colored wrapping.
Insight:
Ferrero Rocher’s “Golden Transformation” campaign for the vacations intends to inspire consumers who are facing the possibility of adapting valued household traditions to the disturbances of the pandemic. The influencer material follows that style, as Kathleen Barnes, Venita Aspen, and Stacie Flinner reveal their concepts of how they have updated their customs to make the season feel more joyful with “a golden touch.” Influencer campaigns can help brands like Ferrero Rocher to cut through ad mess, with 40% of consumers saying they’re most likely to rely on a brand that features an influencer they know, a study by coupon business Valassis found.
Ferrero Rocher’s social media contest seeks to boost participation in its campaign by asking consumers to post pictures of their holiday traditions on Instagram and Facebook. With its deal of a $500 prize, the chocolate brand is giving people a bigger reason to share their photos on the platforms, which can extend the reach of the campaign naturally and prompt others to get involved. Social media obstacles have ended up being a popular method in recent years to engage customers in participatory efforts, boost a following, and recognize devoted customers. Chipotle Mexican Grill, Diageo, Michelob Ultra, and Pepsi are among the lots of online marketers that have hosted hashtag difficulties to engage customers with a branded experience.
Ferrero Roche’s parent company Ferrero Group this year has ramped up it is marketing efforts to support its line of brand names. The confectioner this month released a multichannel project for its Crunch candy bar with a series of TELEVISION areas and digital content that promote the benefits of “Crunching,” a fictitious lifestyle pattern. In buffooning ads that make audacious claims, the campaign consisted of a toll-free number for individuals to contact us to learn more about the trend. Ferrero likewise has run projects for other sweet bars like Butterfinger, including its “31 Days of Halloween” on Pinterest.
