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Tech
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OpenX, Neustar work to improve audience tracking without cookies, device IDs
Brief: Marketing innovation company OpenX the other day revealed assistance for a cookieless tracking innovation developed by The…
Pepsi brings virtual hip-hop contest to Triller
Brief: Pepsi is sponsoring a virtual hip-hop competitor on video-sharing app Triller to promote its wild cherry-flavored soda.…
Campbell’s Soup pushes to save snow days from virtual classes
Brief: Campbell’s Soup is asking individuals to pledge their assistance for canceling school when there’s bad weather, according…
Uber now lets businesses offer branded vouchers for rides, meals
Brief: Uber Technologies today is upgrading its voucher program to let businesses put their branding on electronic certificates…
Cookieless tracking, need for first-party data top 2021 concerns for ad buyers, IAB says
Brief: Advertisement buyers anticipate a 6% total boost in 2021 spending plans compared to approximated real spend in…
Walgreens debuts retail media network, with revamped loyalty program front and center
Brief: Walgreens revealed a retail media network Thursday, appealing marketers better personalization and direct access to valuable first-party…
Verizon Media presents ConnectID to replace third-party cookies
Brief: Verizon Media today introduced an audience identity option that does not depend on third-party cookies to help…
Smartphone sales fell 5.7% in Q3, an improvement from Q2’s 20% plunge
Brief: Smart device sales slipped 5.7% to 366 million units worldwide in the 3rd quarter from a year…
Facebook buys omnichannel customer service startup Kustomer for reported $1B
Brief: Facebook has reached an agreement to buy Kustomer, a start-up focused on customer support technology and chatbots,…
The Increase of Retail Media Networks Requires Standardization
For sellers that aren’t Amazon and Walmart, it might be smart to align on measurement and attribution requirements…