Tech

Brief: Marketing innovation company OpenX the other day revealed assistance for a cookieless tracking innovation developed by The…

Brief: Pepsi is sponsoring a virtual hip-hop competitor on video-sharing app Triller to promote its wild cherry-flavored soda.…

Brief: Uber Technologies today is upgrading its voucher program to let businesses put their branding on electronic certificates…

Brief: Advertisement buyers anticipate a 6% total boost in 2021 spending plans compared to approximated real spend in…

Brief: Walgreens revealed a retail media network Thursday, appealing marketers better personalization and direct access to valuable first-party…

Brief: Verizon Media today introduced an audience identity option that does not depend on third-party cookies to help…

Brief: Smart device sales slipped 5.7% to 366 million units worldwide in the 3rd quarter from a year…

Brief: Facebook has reached an agreement to buy Kustomer, a start-up focused on customer support technology and chatbots,…

For sellers that aren’t Amazon and Walmart, it might be smart to align on measurement and attribution requirements…