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Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch
Brief: Velveeta will install a sofa it has called the Quesofa in Hard Rock Stadium to offer 2…
Tracking every ad buy for Super Bowl LV
Marketers face a difficult playing field in preparing for 2021’s huge game, juggling uncertainty and finessing imaginative to…
Campaign Trail: Rebooted Cheerios spot points to influencers’ marketing power
Cheerios is reprising a popular vacation commercial from 1999 to fit the modern-day social media era and strike…
Mars extends Disney deal with M&M’s ‘Bite Size Holiday’ series
Brief: Mars Wrigley is as soon as again sponsoring a group of short films motivated by a joyful…
McDonald’s celebrates ‘Golden M’ hairdo with virtual barbershop
Brief: McDonald’s Sweden this month ran a promo around the Golden M, the hairstyle promoted in the 1990s…
Pepsi taps Desus and Mero for holiday push supporting New York City bodegas
Few U.S. cities have as many close associations with the holidays like New York, whether through the Rockefeller…
Mtn Dew, Papa John’s power up gaming fans with controller that can order pizza
Brief: PepsiCo’s Mtn Dew soda brand and pizza chain Papa John’s on Thursday sponsored a live-streamed computer game…
Unilever scoops up ‘Office’ star Angela Kinsey to swap bad gifts for ice cream deliveries
Brief: Unilever’s virtual store The Ice Cream Store on Tuesday released the “Ice Cream Exchange” in partnership with…
Wendy’s teams with Uber Eats on customized menus for Twitch gamers
Brief: Wendy’s and delivery service Uber Eats today are offering a special menu for gamers who watch Twitch…
KFC gets steamy with Lifetime movie starring Mario Lopez as Col. Sanders
Brief: KFC partnered with Lifetime on an initial mini-movie starring Mario Lopez as brand name mascot Colonel Harland…