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Mobile
9 posts
Tums bids farewell to 2020 with early New Year’s countdown on TikTok
Brief: Tums plans to bid goodbye to 2020 with an earlier Brand-new Year’s Eve countdown on social video…
Hyundai’s Genesis, Tastemade and Amazon rev up shoppable cooking show
Brief: Genesis Motor America is sponsoring an online cooking program produced by Tastemade that will give audiences a…
Gucci perfume opens Snapchat portal to virtual ‘garden of dreams’
Brief: Gucci Appeal is promoting its Bloom Profumo di Fiori fragrance with an enhanced reality (AR) experience that…
Shopping apps hit record 2.8M installs on Black Friday: report
Brief: Mobile shopping app installation struck a brand-new single-day record on Black Friday, with around 2.8 million downloads,…
Tastemade feasts on shoppable video as mobile viewership grows
Mobile video this year has become much more shoppable as brand names and sellers seek to drive direct…
Marketing integrates Mobile Marketer into its expanding industry coverage
Few would deny that the rate of digital’s development went supersonic in 2020. As an outcome, there’s a…
Zynga revenue jumps 46% as engagement with mobile games grows
Brief: Zynga saw a 46% jump in earnings to a record $503 million and a 59% gain in…
Coca-Cola buys coffee kiosk startup powered by mobile
Brief: Coca-Cola’s Costa Coffee system this year got Briggo, a start-up that lets mobile users purchase coffee from…
Mobile gaming surges as pandemic drives 45% jump in app sets up
Brief: Mobile video gaming this year saw a surge in appeal as homebound consumers relied on their mobile…