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9 posts
Pandora’s multichannel holiday push reaches across NBA and ‘Elf’
Brief: Pandora today is launching its “Vacation Strikes Various” campaign across TV, out-of-home and digital ads which feature…
Ferrero Rocher asks fans to share in ‘golden transformation’ for reimagined holidays
Brief: Ferrero Rocher, the chocolate brand name owned by confectioner Ferrero Group, is running a holiday-themed project that…
Spotify highlights ‘gratitude, resilience’ with 2020 Wrapped campaign
Brief: Spotify this week released a multichannel project to highlight a function that offers users of the audio…
Short video ads impact all stages of purchase funnel, study says
Brief: Much shorter video spots are more reliable than formerly thought of affecting customers throughout the purchase funnel,…
Coors Light builds a ‘Beerman’ who’s ready to chill during the holidays
Brief: Coors Light, which is marketed by Molson Coors Beverage, this week debuted a multichannel project including the…
Stella Artois lifts curtain on private Broadway performance contest
Brief: Stella Artois is offering people a chance to see a live-streamed performance of songs from the musical…
Triller matures as marketing platform with NYX virtual pop-up shop
Emerging amid a surge in the user-created video, Triller faces a difficult challenge– and essential opportunity– in snagging…
Why ‘shared value’ will always beat out shareholder value
The following is a visitor post from Steven van Belleghem, author of “The Offer You Can’t Refuse: What…
Gravest marketing inadequacies and what they’re costing your business
Can ineffectiveness cost organizations 20% to 30% in income? Yes! Are your material production groups and resources as…