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Unilever lifts ambitious freeze on Facebook and Twitter, but scrutiny remains high
Brief: Unilever will raise a monthslong freeze on paid marketing on Twitter, Facebook, and Facebook’s Instagram platform starting…
Post’s Pebbles brand rings in New Year with Fred Flintstone and TikTok
Brief: Pebbles, the cereal line influenced by “The Flintstones” and marketed by Post Customer Brands, will commemorate its…
Danone’s Volvic raises the bar with Dry January giveaway
Brief: Danone’s Volvic brand is giving individuals an opportunity to win a month’s supply of its bottled mineral…
Microsoft, Warner Bros. court ‘Space Jam’ game designers with online contest
Brief: Microsoft and Warner Bros. are running a social networks contest to find the best new ideas for…
Reddit acquires TikTok rival Dubsmash as video vision comes into focus
Brief: Reddit got Dubsmash, a short-form video-sharing social media platform that promotes a varied developer base, per a…
Panera, Pepsi bite into virtual pizza party trend
Brief: Panera Bread is promoting its brand-new flatbread pizzas by partnering with Pepsi in a multichannel campaign that…
Cheez-It recreates college football experience with animatronic cheese wheels
Brief: Kellogg treats brand name Cheez-It looks to bring the in-stadium experience to homebound college football fans by…
Haribo makes adults sound like kids with Instagram AR lens
Brief: Haribo this week introduced an enhanced reality (AR) lens on the photo-sharing app Instagram that makes grownups…
TikTok regular E.l.f. turns to Triller to debut branded holiday album
Brief: E.l.f. Cosmetics will debut a five-song vacation album on Triller, billing itself as the first appeal brand…
Planters mascot reaches middle age amid e-commerce push
Brief: Kraft Heinz’s Planters brand of nuts today released a vacation project that features an “older, better and…