Few would deny that the rate of digital’s development went supersonic in 2020. As an outcome, there’s a brand-new truth in which linked experiences and commerce are woven into all elements of our lives and are unlikely to return to pre-pandemic levels. With these changes in mind, Marketing Dive is incorporating Mobile Online marketer into its broadening coverage of the digital marketing landscape.
The merger starts on Thursday, Dec. 10, with the launch of the brand-new Mobile Weekly from Marketing Dive, which readers can sign up for here. In the days and weeks ahead, readers can also expect to see more mobile industry news as part of our protection of the marketing market’s evolution.
Look no further than TikTok’s escalating success this year for proof that mobile has ended up being endemic to consumers’ experiences and, therefore, to marketing and media. While the controversy surrounding its ongoing operations in the U.S. is a political issue, the truth that traditional behemoths like Oracle, Microsoft, and Walmart have all revealed interest in getting a part of TikTok’s U.S. business underscores simply how crucial having a strong mobile presence is for the future. With these modifications, marketers– and the industry publications that serve them– need to develop too.
As part of Marketing Dive, the Mobile Online marketer group’s wealth of industry knowledge and competence can help expand coverage of the strategies of a few of the greatest brands on the planet and the most recent advancements affecting them.
