Brief:
- Pebbles, the cereal line influenced by “The Flintstones” and marketed by Post Customer Brands, will commemorate its 50th anniversary in 2021 and is presenting a variety of activations to call in the occasion, according to a press release.
- “Flintstones” characters Fred Flintstone and Barney Debris will look like part of a Brand-new Year’s countdown preshow ahead of Dick Clark’s New Year’s Rockin’ Eve live TV broadcast on ABC. The material will be available on-demand throughout the official social channels for Dick Clark’s New Year’s Rockin’ Eve and on Pebbles’ Facebook Page.
- Highlighting the product’s confetti shades, Pebbles will roll out a TikTok branded result on Dec. 28 that users can apply to add a pop of color to their videos on the platform. The brand name will also administer money presents to kids to improve their birthday events in 2021, in addition, to introduce a variety of newly certified products centered around the anniversary occasion.
Insight:
Post-owned Pebbles declares a notable bit of marketing history as the first brand developed around a media character thanks to a partnership with Hanna-Barbera’s “The Flintstones” struck in 1971. The item shares a name with the child of Fred and Wilma Flintstone as part of the licensing contract.
For its 50th anniversary, the marketer is pushing a variety of material that aims to provide lighthearted relief following a year marked by a harsh pandemic and financial decline. Beyond running shows ahead of “Penis Clark’s New Year’s Rockin’ Eve with Ryan Seacrest,” Pebbles developed a customized TikTok confetti effect that might attract the app’s teen-oriented audience.
The cereal classification has generally benefited from the pandemic as consumers pantry-load and spend more time eating at home. Gen Z and millennials, in particular, have gravitated toward sweet cereal as a method of convenience while quarantined, according to a report from Packaged Truths.
Pebbles also launched a social media contest Tuesday that aims to help households as they plan their own birthday celebrations in 2021. On the brand’s Facebook, Instagram and Twitter, moms and dads can share stories through Feb. 1 about why their children deserve presents for the possibility to win one of 50 prize money valued at $2,021. On the item front, Pebbles is pushing several brand-new offerings for its golden anniversary, consisting of coffee creamers, Dymatize Fruity and Cocoa Pebbles protein powder, and Fred Flintstone and Barney Rubble Funko Pop! figures, to name a few.
Post’s tie-up with “The Flintstones” has withstood even as Hanna-Barbera went through considerable modifications. The studio was eventually obtained by Warner Bros., which is now under the WarnerMedia umbrella.
While Post saw the advantage of pantry-loading previously in the pandemic, the company has hit some bumps in the roadway of late, an indication that shopping routines driven by the health crisis could be starting to cool. Net sales for Post’s ready-to-eat cereal organization reduced 3.2% year-on-year to $471.9 million in fourth-quarter profits results launched in November.
